Brumlovka Centroom

The investment and development company Passerinvest Group opened a multimedia room for the presentation of Brumlovka locality in Prague 4, unique in Europe. The multimedia room “CENTROOM” will be going up in the Brumlovka building in Brumlovka locality on an area of 45 m2 for the realistic and timeless presentation of the past, present and future of the development of Brumlovka locality. Through the untraditional curved projection wall (7 145 x 2 500 mm) with immersive projection (180 degrees) on an area of 14.3 m2, visitors get the feeling that they are part of the projection. The intensity of the experience from the presentation is heightened by a realistic 3D plastic model of Brumlovka locality, made on a scale of about 1:450.

The Brumlovka locality model uses both internal LEDs highlighting buildings, as well as video mapping with the use of two synchronous projectors. The panoramic projection is made using three synchronised projectors in edge-blending regime and the overall atmosphere of the presentation is supplemented by special sound equipment for surround sound. Each presentation makes full use of all the installed elements, i.e. the LED illumination of the model, video mapping and panoramic projection with sound.

The extensive content comprises more than 20 hours of material, from which the videos and visuals were prepared in an overall length of 60 minutes. During the virtual tour, it is possible to switch to any of the chapters of the development of Brumlovka locality, from the past and the present to the plans for the future. Thus, the virtual tour makes it possible to shorten the classic more than two hour tour of the complex into a few dozen minutes.

Thanks to the projection, visitors can be transported to the past for a few minutes and learn something about the history of this locality in Michle. The presentation takes them through the origin and development of Brumlovka locality, from its individual phases up to the planned projects, both from the perspective of housing or the offer of office space, and from the perspective of the overall civic amenities.

Technical specifications and supplementary information

  • Ventuz, which handles all the graphical elements of the presentation, is the core of the dynamic 3D presentation. Ventuz works with multilayer displays in real time, and thus it is easy to develop presentations and add new videos, images and 3D elements in the future. The software runs on three powerful DELL servers and it is mutually interconnected, thus it synchronises the widescreen panoramic projection with the control of the 3D model, touch-screen control system and also controls the internal lighting of the room, which adapts to the given scene.
  • The 3D model of Bumlovka locality made of special plastic by CNC cutting is lit by an LED strip for emphasising the locality buildings and also uses video mapping, provided by two synchronous Panasonic projectors. It took two months to build the model.
  • The showroom is also equipped with a multifunctional meeting room with a powerful projector, which projects onto a slightly-curved panoramic screen. Here meetings with clients can take place without interruption, either on pre-prepared presentations or on the employee’s own materials.
  • Creston was chosen as the control system for the entire space. All of the projection technology is provided by Panasonic projectors, which also use internal processing for warping-blending projections. The touch-screen technology for the control screen is EloTouch. All of the content, including the touch screen, is handled by Ventuz servers with powerful AMD cards installed in Dell workstations.
  • The space also includes an internal LED panel used as an outdoor sign with an RGB dot pitch of 3 mm. It is interesting for its placement on a specially slanted structure, which fills the display area of 7.5 m2.
  • The preparation of the project took a year, the construction itself two months and the installation of the technologies and the production of the content on the 3D model, which is precisely configured for the buildings in the model, another nearly two months.
  • The filming took four days, photo documentation five days. Drones with 8K cameras were used. Twenty hours of material were filmed.
  • So far 60 minutes of total content has been made for the projection, with an optimal presentation lasting on average 30 minutes.

“I am very glad that we decided for this innovative and, in our field, untraditional type of presentation. Brumlovka locality is our company’s flagship project. We are building a modern and sustainable Prague neighbourhood here. Through the BB Centroom multimedia room, we are able to realistically show and debate over the development of the infrastructure and urbanism with regard to the future development and further generations. We are sure that the investment of nearly CZK 12 million into this showroom will supplement the already-invested funds into the entire Brumlovka locality and will be another benefit for both the general and professional public as well as for our company’s business activities,” stated Radim Passer, the founder and CEO of Passerinvest Group.

Investor: Passerinvest Group, a.s.

Owner and facility management: Passerinvest Group

Contact and more information available: info@passerinvest.cz

Projects
Shops and services
Transport accessibility

02 HUB Café
Za Brumlovkou 266/2, Praha 4
Albert supermarket
Želetavská 1525/1, Praha 4
Aluprof - aluminium systems showroom
Michelská 58, Praha 4
AlzaBox
behind the Filadelfie building
AlzaBox - pick up point
Za Brumlovkou 266/2, Praha 4
Anthony´s - men´s clothing
Vyskočilova 1422/1a, Praha 4
arena shop
Vyskočilova 1100/ 2, Praha 4
ASKO – design showroom of premium home appliances of Scandinavian quality
BetaVyskočilova 1481/4, Praha 4
Athletic stadium
Na Schodech, Praha 4
Automyčka Collection - car wash
Vyskočilova 1100/2, Praha 4
Baar Park
Želetavská 1525/1, Praha 4
Baifu - sushi bar
Za Brumlovkou 266/2, Praha 4
Balance Club Brumlovka - fitness a wellness
Vyskočilova 1100/2, Praha 4
Beetle – kinetic art installation of Porsche 911
Vyskočilova Street by the Alpha office building
Bethany Community Centre
Za Brumlovkou 1519/4, Praha 4
Better Barber – men's barbershop
Želetavská 1525/1, Praha 4
Bianco & Rosso - italské delikatesy
Vyskočilova 1100/2, Praha 4
bikero
Vyskočilova 1422/1a
Blocks - pick up point
Želetavská 1525/1, Praha 4
Body Express
Želetavská 1525/1, Praha 4
Brumlovka Children Playground
Park Brumlovka
Brumlovka Park
Brumlovka Park
Cantina & Café La Fresca – canteen
Želetavská 1525/1, Praha 4
Cebia - vehicle history check
Vyskočilova 1461/2a, Praha 4
Charging station
Duhová/U Pomníku
Charging station
Charging station
Za Brumlovkou 1559/5
Charging station
Budova DELTA (underground public parking)
Charging station
Children`s playground
Baarova 360, Praha 4
Coffee Perk
Vyskočilova 1100/2, Praha 4
Costa Coffee
Vyskočilova 1481/4, Praha 4
Dentique - dental centrum
Hodonínská 1595/1
Dhaba Beas - Indian restaurant
Vyskočilova 1481/4, Praha 4
Dian
Vyskočilova 4
dm drugstore
Želetavská 1525/1, Praha 4
Dog off-leash area with agility elements
Brumlovka Parc
Don Pealo - convenience store
Vyskočilova 1100/2, Praha 4
Elijáš Christian High School
Baarova 360 140 00 Praha 4-Michle
Elijáš Christian Kindergarten
Za Brumlovkou 1519/4, Praha 4
Elijáš Christian Primary School
Baarova 360/24, Praha 4
Ellen G. White Square
Vyskočilova street by the administrative Budova B building
FLEKSI Beta – coworking and shared offices
Vyskočilova 1481/4, Praha 4
FLEKSI Budova B – coworking and shared offices
Vyskočilova 1422/1a
FLEKSI Filadelfie – coworking and shared offices
Želetavská 1525/1
GENIUS Olivka Kindergarten
Hodonínská, Praha 4
Goodlunch Alpha - canteen
Vyskočilova 1461/2a, Praha 4
Goodlunch Delta - canteen
Za Brumlovkou 1559/5
Grosseto Ristorante Pizzeria
Vyskočilova 2, Praha 4
Health center - Health+
Jemnická 1138/1
Inner courtyard of the Budova B bulding
Vyskočilova 1422/1a, Praha 4
JK šperky
Želetavská 1525/1, Praha 4
KITSTORE - LEGO® bricks
Vyskočilova 1422/1a, Praha 4
LADY LI
Vyskočilova 1100/2, Praha 4
Lemon Pharmacy
Želetavská 1447/5, Praha 4
Lens Optik
Vyskočilova 1100/2, Praha 4
Mandala Montessori - didactic toys
Vyskočilova 1100/2, Praha 4
Mango - Chinese restaurant
Želetavská 1525/1, Praha 4
Maranatha - health foods
Vyskočilova 1100/2, Praha 4
Maranatha - vegetarian restaurant
Vyskočilova 1100/2, Praha 4
Meera Design
Želetavská 1525/1, Praha 4
Moneta Money Bank - cashpoint
Vyskočilova 1422/1a, Praha 4
MUDr. Denis Krupka - dentist, dental hygienist
Za Brumlovkou 266/2, Praha 4
Multifunctional sports court
Baarova 360, Praha 4
OK POINT/mBank - branch/cashpoint
Vyskočilova 1100/2, Praha 4
OX Point pick up point
Public parking,, Za Brumlovkou St.
Papýrek
Vyskočilova 1461/2a
Parkofka
Hodonínská, Praha 4
Perfect Canteen Moneta Money Bank
Vyskočilova 1422/1a, Praha 4
Public surface parking
ul. Za Brumlovkou
Public surface parking
street ŽELETAVSKÁ
Public surface parking
Společenské centrum Bethany, ul. Za Brumlovkou
Public underground parking
Vyskočilova 1100/2
Public underground parking
Želetavská 1525/1
Public underground parking
Michelská 1552/58
Public underground parking
Za Brumlovkou 1559/5
PuzzlePasta
Vyskočilova 1461/2a, Praha 4
PuzzleSalads
Želetavská 1525/1, Praha 4
Radka Chvalová Beauty Studio
Želetavská 1525/1, Praha 4
Relaxation zone by Baar Park
Baar Park entrance in between the Villas and Budova D building
Reprographics Centre ČEZ
Duhová 2, ground floor
Rest elements in the Želetavská street
Želetavská street
roast & grill bistro
Želetavská 1525/1, Praha 4
Romantika Florist
Želetavská 1525/1, Praha 4
Sushi Time
Želetavská 1525/1,140 00 Praha 4
Tenis courts
Vyskočilova 944/6, Praha 4
The Brumlovka Square
Vyskočilova 100/2, Praha 4
Tlap's Coffee
Želetavská 1525/1, Praha 4
Turnovská pivnice
Vyskočilova 1561/4a
UGO - fresh and salad bar
Vyskočilova 1481/4, Praha 4
UniCredit Bank - banking/cashpoint
Želetavská 1525/1, 140 00 Praha 4
Urosanté - urology and andrology centre
Želetavská 1447/5, Praha 4
We Hate Ironing
Želetavská 1525/1, Praha 4
Z-box - pick up point
Za Brumlovkou 266/2, Praha 4
Z-BOX Zásilkovna
U pomníku street
Zásilkovna
Papýrek shop, Alpha building
Zrno Zrnko
Vyskočilova 1422/1a, Praha 4